The colour of your skin..

Picking up the eternal question again:

why can't people we happy with any given colour of skin?

again in TOI today, women put 150 different chemicals in their faces daily.
Whereas the average european would do anything to gain a 'tanned' look including risking skin cancer due to overuse of sun beds, the regular asian would put any amount of harmful chemistry into his face called 'fairness creme' or even go for removal of outer skin layer called euphemistically and latinized 'dermabrasion'.

I wonder who is more crazy really at any given point in time!

What is the underlying problem i really would like to understand. Can anybody please explain me?? Which real live changes does it make if i look more dark and my asian neighbor looks more fair? Im supposedly more healthy looking and he/she is potentially more successful?

Do I sound very traditional when I point to inner rather than outer values and general charisma deciding in favour of a person?